Search Marketing

SEM or “Search Engine Marketing”  is the process of gaining traffic from visibility on search engines. The phrase is also sometimes shortened to “Search Marketing.”

SEM is an umbrella term that covers two broad areas:

  • Inbound Marketing from PPC (i.e. Google AdWords)
  • Inbound Marketing from SEO (i.e. Organic Search Results)

As a member of Google Engage we have access to free training, exclusive tools and all the guidance and support we need to help our clients with more effective Search Engine Marketing. We learn what we need to know, from creating great ads and keyword lists to reporting and optimization tools that can help us maximize a client’s return on their advertising investment. In fact when you start a Google AdWords New Campaign with us we can help you get started with a $100 credit provided to use from Google Engage.

Search Engine Optimization (SEO)

Organic Results is a term used to explain the natural search engine results that are derived from the genuine content of a website. Puglisi Consulting Group and its Partners use practices that support the highest standards set by companies like Google. This is done through technical support and the delivery of genuine content that is relevant and productive to both the client and the consumer.

SEO Process:

  • Review of your site content or structure
  • Technical advice on website development: code (html, java, etc.)
  • Content development
  • Management of online business development campaigns
  • Keyword research
  • SEO training
  • Social Media

Ongoing Optimization is all about understanding whats working and whats not, Google Analytics provides great Bubble and Heat Mapping to show what parts of the site are getting activity. Google webmaster tools helps identify errors and malware on your site which all can effect your SERP ranking.

Back Link Strategies: Backlinks are a natural part of any SEO strategy and while Google has penalized companies for purchasing backlinks and speaks heavily about not getting into a link buying strategy it is still important to have a link strategy, both for SEO and for visibility on the web. We want to make sure that your site makes it into a diverse set of digital properties and placement.

  • Blog Comment Links: We will find forums and blogs that are relevant to the content of your website. We leave a comment on these pages and include a link to your website. These links are permanent and we will never remove them. These links are very effective and look very natural to the search engines.
  • Profile Links: With this back link package we will create a profile for you on thousands of different forums, and add a link to your website on each of the profiles. These links are permanent and we will never remove them.
  • Article Links: We write a unique 500 word article based on your keywords. Then we manually submit your article to PR3 – PR6 article directories and include a link to your website. We guarantee the article will be approved on all directories.
  • In-Content Links: We write unique 300 word articles based on your keywords. Then we manually submit your articles to different web 2.0 sites, and include a link to your website inside the content of the articles using your anchor text. These links appear very natural to the search engines and are extremely powerful.
  • Social Media Posts & Bookmarks: We create accounts for your company, organization or individual on sites like StumbleUpon, Reddit, Digg, Twitter and more. These basic profiles are used to take content and post it to those accounts. 30 Posts would be a Micro Publication or a Bookmark to 30 Social Sites.
  • Forums Links: We create profiles and find forums that talk about your subject or industry, we leave valuable content for comments and create links back in the signature.
  • Q&A: We find sites that use the Question and Answer format, these not only create back links but are placed in high traffic points increasing random link visibility to those interested in that subject, product or industry. List Your Business: We find directories to list your business, this includes updating accuracy and linking back to your website. i.e. Patch, Merchant Circle, Yelp, etc.
  • Custom Blog Articles: We provide content creation for the topics you provide or generics about your industry. The Articles are created as originals specifically for your business.
  • Press Release Distribution: We will create a Press Release about you, your business, or your product or services then distribute it digitally, i.e. prlog.org

 

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