Digital Marketing

Graphic Logo Design

Three Great Logo Elements to Keep in Mind  1. Your logo should add meaning. If the logo symbol cannot convey the overall meaning alone, be sure that the text compliments and includes deeper understanding of the finished product.   2. Word marks. Your word marks or included text should assist in making your name more memorable. If the name of your business is difficult to convey in a picture, make sure your type or font does the job for it.   3. Adding your URL. If you plan to add your URL to your logo. Try to add it as a subordinate, or tagline addition. It should never overpower the meaning and message that the logo itself coveys alone.

Websites (Flash, WordPress & html5)

Website Visibility has many stages from which a business, organization or individual creates a visible presence to the world, or specifically on the internet. The base for visibility on the internet has changed over the last decade, most significantly due to social media. At one point the only way one could have their business, organization or self visible was by being listed on a site, or by creating their own website.

While social media has taken down some of the barriers search engines still operate as the gate keepers to consumers around the globe. As such for anyone to have any opportunity for market visibility they must have their own website. The website serves as the extension of one’s storefront and operation or self. This creation of a website serves as the first step in increased visibility.

Search Engine Marketing (Google AdWords)

As a member of Google Engage for Agencies, we have been provided training and education seminars for the Google Adwrods System, we also get previews to tools, tips and tricks to help create better more effective campaigns. Why use Google AdWords, well Google explained it best themselves!

With hundreds of thousands of high-quality websites, news pages, and blogs that partner with Google to display AdWords ads, the Google Display Network can reach users all over the web to help you drive conversions. Choose from text, image, and video formats to communicate your message.

Using your keywords, Google’s contextual targeting technology can automatically match your ads to webpages in our Display Network that are most relevant to your business. For example, an ad for a digital camera may show up next to an article reviewing the latest digital cameras. If you want greater control, use placement targeting to hand-pick specific sites or sections of sites you want your ads to appear on.

Search Engine Optimization (SEO)

Organic Results is a term used to explain the natural search engine results that are derived from the genuine content of a website. Puglisi Consulting Group and its Partners use practices that support the highest standards set by companies like Google. This is done through technical support and the delivery of genuine content that is relevant and productive to both the client and the consumer.

SEO Process: – Review of your site content or structure – Technical advice on website development: code (html, java, etc.) – Content development – Management of online business development campaigns – Keyword research – SEO training – Social Media.

Multimedia Services (Video/Film & Photography)

Puglisi Consulting Group provides multimedia services including but not limited to Commercial Video, Internet Video and Photography. The Multimedia services are operated by Award Winning Director/Editor Michael Stern.

Production support for content also comes from Basil C. Puglisi, coordinator for east coast promotions and support for Jess Furman, an artist featured on BFF TV and the Times Square Megaton. Mr. Puglisi also provided production support and scripts for Studio Now productions in conjunction with Patch Media an AOL Company.

Mobile

  • Web Based Apps & Mobile Sites
  • Native Apps (Apple, Android etc)
  • Location Based Marketing
  • QR Codes & Mobile Analytics
  • SMS Text Marketing
  • Wifi Marketing
  • Mobile Commerce

Social Media

Social Media has become an amazing poweful tool, but its just that a tool. We can help lay the foundation with Facebook, Twitter, Pinterest, LinkedIn, Google+ and more. The foundation is the tools to help create engagement and then convert the visitor or particiaption into brand advocates or sales. See the Social Media Marketing tab to learn more.

Content Marketing (Blogs)

A the heart of Digital and Social Media success is the creator, not the poster! Social Media Success comes from the conversation and sources for great content, blogs have many advantages.

#1 – The blog makes you the source!

It is show not tell! This proves that you know understand and stay up to date on your subject!

#2 – The blog provides SEO rich content!

The Search Engines are looking for genuine content so help their clients find what they are looking for. A blog provides updated and fresh content with a better picture of what your website or content is about. This increases the likely hood that you will be seen on search results.

#3 – It is the beginning stages of viral activity in Social Media!

The blog is an opportunity to provide information that will allow the general public, to learn, laugh, cry, etc. The content is original so the likely hood of it being shared increases.

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