Branding & Strategic Planning


What is your brand identity? What need or want do you meet? What makes you unique from your competitors? How are you going to tell your story? Think about Text, Photos and Video opportunities that exists around your product or service. How do you leverage your content for lead generation?


What communication opportunities do you utilize? Don’t get fooled into thinking Traditional or Digital, consider every aspect and opportunity. What is you listen practices? How do you respond and what techniques do you use to uncover the barriers from forming a relationship and generating new business? What tools do you have to establish your expertise or credibility?


How do you propose your service and ask for the business? How do you retain and maintain relationships for both repeat business and referrals?

Qualifying Your Lead Generation Strategies

What is the product or service that you are using?

Offline Media

  • TV
  • Print
  • Radio
  • Outdoor Ads & Billboards
  • Onsite Location
  • Business Networking

Online Media

  • Banner Ads
  • Video Ads
  • Mobile
  • Websites
  • Email Marketing
  • Social Media
  • Search (Organic and Paid)

Why are you using this product or service?

  • Create Awareness
  • Motivate Consideration
  • Issue Trials
  • Direct Sales
  • Repurchases & Loyalty
  • Build Client Data List

How did this accomplish the goal(s) of your “Why”?

  • Analytics
  • Followers and/or Likes
  • Engagement and/or Influence
  • Revenue (Sales, Memberships, etc)

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